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By Dr. P. Devapattabiraman


 

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Digital Marketing

By Dr. P. Devapattabiraman
  SMS marketing SMS marketing, or Short Message Service marketing, is a digital marketing strategy that involves sending promotional messages and updates to customers and prospects via text messages on their mobile phones. SMS marketing is a direct and immediate form of communication that can be highly effective when executed correctly. Here are some key aspects of SMS marketing: 1. Opt-In Subscriptions: Businesses must obtain explicit consent from individuals before sending them marketing messages via SMS. This consent is typically obtained through opt-in subscriptions, where customers voluntarily provide their mobile numbers and agree to receive messages. 2. Content Types: SMS messages in marketing campaigns can include a variety of content types, such as:    - Promotional Offers: Discounts, coupons, and exclusive deals.    - Product Announcements: News about new products or services.    - Event Reminders: Reminders about upcoming events, a...
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Mobile analytics

By Dr. P. Devapattabiraman
 Mobile analytics  Mobile analytics refers to the process of collecting, measuring, analysing, and interpreting data related to user interactions with mobile applications (apps) or mobile websites. Mobile analytics tools and techniques help businesses gain insights into user behaviour, app performance, and the overall effectiveness of their mobile strategies. Here are some key aspects of mobile analytics: 1. **Data Collection**: Mobile analytics tools gather data from various sources, including mobile apps, mobile websites, and backend systems. Data collection methods include tracking user interactions, events, sessions, and user attributes like demographics and location. 2. **Key Metrics**: Mobile analytics provides numerous key performance indicators (KPIs) and metrics that help businesses evaluate the success of their mobile efforts. Some common mobile analytics metrics include:    - **App Installs**: The number of times the app has been downloaded and installed. ...
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