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Labels, also known as tags or categories

By Dr. P. Devapattabiraman
 Labels, also known as tags or categories, are an essential organizational tool for blogs. They help readers navigate your content and find posts that interest them. Here are some label ideas for your blog: 1. **Digital Marketing:** Use this label for posts that cover the core concepts and strategies of digital marketing. 2. **SEO (Search Engine Optimization):** Label posts related to improving website visibility in search engines. 3. **Content Marketing:** Tag articles about creating and promoting valuable content. 4. **Social Media:** For posts that discuss using social media platforms for marketing. 5. **Email Marketing:** Label posts on email campaigns, automation, and best practices. 6. **PPC (Pay-Per-Click):** Use this for articles about paid advertising strategies. 7. **Analytics:** Label posts that delve into data analysis and performance tracking. 8. **Web Design:** For articles related to website layout, user experience, and design principles. 9. **E-commerce:** Tag posts...
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My works, Books and journal Publication

By Dr. P. Devapattabiraman
Dr. P. Devapattabiraman pattabi1980@gmail.com My works  Books https://www.flipkart.com/bibliometric-study-performing-arts/p/itm8e584daf18dd5 This book measure the publication of performing arts publications with in the time period. The last few years have seen a huge number of publications addressing Performing Arts and its all the related branch`s research. Many of the publications have revealed the issues of Drama, Theatre, music, Dance, etc. Since 2010 every year the Web of Science database has added near about one million records itself. Due to the scattered Performing Arts literature, the findings of Performing Arts research have not been visible to the Theatre and Drama experts and care providers. This study attempts to convert the research into guidelines. This would be a major work towards consolidating the research output process on one side and facilitating the visibility of the publications on the other side. This study covers information relating to the titles, authors,...
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Online Classes for Working Professionals

By Dr. P. Devapattabiraman
 
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By Dr. P. Devapattabiraman
  Mobile video ads Mobile video ads are a form of digital advertising specifically designed for mobile devices, such as smartphones and tablets. These ads utilize video content to convey marketing messages to mobile users. Mobile video advertising has gained significant popularity in recent years due to the widespread use of mobile devices and the engagement potential of video content.   Here are some key aspects of mobile video ads:   1. Format: Mobile video ads can take various formats, including short video clips, in-stream ads (played before, during, or after mobile video content), out-stream ads (displayed in non-video content, like news articles), and vertical videos optimized for mobile screens.   2. Platforms: Mobile video ads are commonly found on social media platforms like Facebook, Instagram, Snapchat, and TikTok. They can also appear in mobile apps, on video-sharing platforms like YouTube, and within mobile websites.   3. Engagemen...
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Mobile analytics

By Dr. P. Devapattabiraman
 Mobile analytics  Mobile analytics refers to the process of collecting, measuring, analysing, and interpreting data related to user interactions with mobile applications (apps) or mobile websites. Mobile analytics tools and techniques help businesses gain insights into user behaviour, app performance, and the overall effectiveness of their mobile strategies. Here are some key aspects of mobile analytics: 1. **Data Collection**: Mobile analytics tools gather data from various sources, including mobile apps, mobile websites, and backend systems. Data collection methods include tracking user interactions, events, sessions, and user attributes like demographics and location. 2. **Key Metrics**: Mobile analytics provides numerous key performance indicators (KPIs) and metrics that help businesses evaluate the success of their mobile efforts. Some common mobile analytics metrics include:    - **App Installs**: The number of times the app has been downloaded and installed. ...
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By Dr. P. Devapattabiraman
  SMS marketing SMS marketing, or Short Message Service marketing, is a digital marketing strategy that involves sending promotional messages and updates to customers and prospects via text messages on their mobile phones. SMS marketing is a direct and immediate form of communication that can be highly effective when executed correctly. Here are some key aspects of SMS marketing: 1. Opt-In Subscriptions: Businesses must obtain explicit consent from individuals before sending them marketing messages via SMS. This consent is typically obtained through opt-in subscriptions, where customers voluntarily provide their mobile numbers and agree to receive messages. 2. Content Types: SMS messages in marketing campaigns can include a variety of content types, such as:    - Promotional Offers: Discounts, coupons, and exclusive deals.    - Product Announcements: News about new products or services.    - Event Reminders: Reminders about upcoming events, a...
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Mobile apps, short for mobile applications

By Dr. P. Devapattabiraman
Mobile apps   Mobile apps, short for mobile applications, are software programs specifically designed and developed to run on mobile devices, such as smartphones and tablets. These apps serve a wide range of purposes, from productivity and entertainment to communication and utility. Mobile apps have become an integral part of modern life, transforming the way people work, play, and interact with digital content. Here are some key aspects of mobile apps:   1. Platform Diversity: Mobile apps are typically developed for specific operating systems, with the two major platforms being iOS (Apple's operating system) and Android (Google's operating system). Developers often need to create separate versions of an app for each platform due to differences in programming languages and design guidelines.   2. App Stores: Mobile apps are typically distributed through app stores, such as the Apple App Store for iOS and Google Play Store for Android. These stores provide a plat...
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